Privacy Policy

Clinton Dental Care (Dr. SO BRIGHT DENTAL, LLC) respects your privacy. This Privacy Policy explains how we

collect, use, and disclose information when you visit our website, submit an online request, or communicate with our office through related services.

 

This policy addresses website and communication practices. It does not replace our HIPAA Notice of Privacy

Practices, which explains how we use and disclose protected health information and describes your rights

concerning that information. Please contact our office for a copy. When information is protected by HIPAA or otherapplicable health privacy laws, those requirements apply.

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1. Information We Collect

Depending on how you interact with us, we may collect:

• Contact information: your name, telephone number, email address, and other details you provide when

requesting an appointment or contacting our office.

• Appointment and inquiry information: your preferred appointment times, the reason for your inquiry, and

information you voluntarily include in a form or message.

• Patient and insurance information: information you submit through designated intake, scheduling, or secure

patient services, where available.

• Technical information: your IP address, browser and device information, pages visited, and dates and times of

website access.

• Communication records: messages, voicemail, and recordings of telephone calls as described below.

Please avoid submitting sensitive medical information, Social Security numbers, or payment card details through

general website contact forms or ordinary email. Contact our office for an appropriate way to provide this

information.

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2. How We Use Information We may use information to:

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• Respond to questions and appointment requests.

• Coordinate scheduling and send appointment reminders and office updates.

• Support patient intake, insurance verification, billing, and patient service through appropriate systems.

• Send promotional communications when permitted by law and consistent with your communication preferences.

• Maintain and improve our website and communications.

• Train staff, review service quality, and address concerns.

• Protect our systems, investigate misuse, and fulfill legal obligations.

Uses of protected health information, including any use for marketing, are subject to applicable health privacy

requirements and any required authorization.

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3. Sources of Information We collect information directly from you when you contact us, submit a form, or use our communication services. Our website hosting and communication providers may also collect technical or service information on our behalf. Information may be received from a parent, guardian, or authorized representative acting for a patient.

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4. Telephone Call Recording Telephone calls to or from Clinton Dental Care may be recorded for staff training, quality assurance, patient service, and documentation of communications. Before recording begins, we will provide notice and obtain consent as required by applicable law. Posting this policy does not replace the consent required for recording a particular call. If you do not wish to be recorded, please tell our team before recording begins so we can discuss another way to communicate. Recordings may include your voice, contact details, appointment information, and any other information discussed during the call. Authorized staff and service providers supporting our telephone system may access recordings for the purposes described in this policy. Recordings that contain protected health information are subject to applicable health privacy requirements.

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5. How Information May Be Shared We may share information with service providers that support website hosting, scheduling, communications, data storage, and other office functions, as necessary for their services. Where required, providers handling protected health information must be subject to appropriate business associate agreements. We may also disclose information as permitted or required by law, including in response to valid legal process. Information may be transferred in connection with a practice sale, merger, or other business transition, subject to applicable privacy and patient-record requirements. This policy does not itself authorize disclosure of protected health information to advertising platforms or other third parties. Such disclosures must independently satisfy applicable law and any authorization requirements.

 

6. Text Messages and Email

If you provide your telephone number or email address, we may communicate with you about appointments, your inquiries, and office matters, consistent with applicable law and your preferences. Promotional messages will be sent only with any consent required by law. Mobile opt-in information and text messaging consent will not be sold or shared with third parties for their own marketing purposes. Information may be provided to vendors that help deliver messages on our behalf, subject to appropriate restrictions.

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You may reply STOP to opt out of text messages or HELP for assistance, where supported by our messaging

service. Message frequency varies; message and data rates may apply. You may unsubscribe from promotional

emails using the link provided or by contacting our office. Opting out of promotional communications does not

necessarily stop communications needed to respond to your requests or manage your care through other available channels.

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7. Cookies and Website Technologies Our website and its providers may use cookies or similar technologies to support website functionality and collect technical usage information. You can manage cookies through your browser settings. Disabling cookies may affect some website features. Any additional analytics, advertising, chat, or session recording technology must be described accurately in this policy before it is used. Sensitive patient information must be handled in accordance with applicable privacy requirements.

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8. Information Security and Retention

We use reasonable administrative, technical, and physical safeguards appropriate to the information involved.

However, no internet transmission or storage system can be guaranteed completely secure.

We retain information for the period needed for its purpose and to meet applicable legal, recordkeeping, and

business requirements. Retention periods may differ for website inquiries, communication recordings, and patient records.

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9. Your Choices and Requests

You may contact our office to update your contact information, change communication preferences, or request

information about our privacy practices. Depending on applicable law and the information involved, you may have additional rights to access, correct, or request deletion of information. We may verify your identity before

responding. Some information must be retained by law. Rights concerning protected health information are explained in our HIPAA Notice of Privacy Practices. Nothing in this website policy limits those rights.

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10. Children's Privacy

Our website is intended for adults, including parents and guardians seeking dental care for children. It is not

directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the website. If you believe a child has submitted information without appropriate parental involvement, contact our office. Information provided by a parent or guardian to arrange a child's care is handled under applicable privacy requirements.

 

11. Third-Party Links

Our website may link to third-party websites or services. Their privacy practices are governed by their own policies. Please review those policies before providing information.

 

12. Changes to This Policy

We may update this policy as our practices or legal requirements change. We will post the revised policy with an

updated effective date and provide any additional notice or obtain any additional consent required by law.

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13. Contact Us

Clinton Dental Care

Dr. SO BRIGHT DENTAL, LLC

7700 Old Branch Ave, Suite E-102

Clinton, MD 20735

Telephone: 301-449-3350

Please contact our office with questions about this policy or to request our HIPAA Notice of Privacy Practices